Larry Pace Farmers Insurance profile image
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Larry Pace, LUTCF

Farmers Insurance

  • address

    10006 Rush St
    S El Monte, CA 91733

    License #: 0630390

  • office hours

    9:00 am to 7:00 pm
    9:00 am to 2:00 pm
    After Hours by Appt.
  • Phone numbers

    Toll Free: (877) 251-0449
    Office: (877) 251-0449
    Alternate: (626) 579-0972
    Fax: (909) 586-6917
  • Languages we speak

    English, Spanish
Why My Agency

Personal Service

As your personal agent, I believe in keeping you informed and aware of Farmers® insurance products. It is my mission to help you develop the right plans to meet your insurance need…


Could this happen to your family?

We hope that your family doesn’t experience an accident. We hope you won’t have to use your insurance. However, we’ve been in this business for a long time and know that dealing wit…

From My Desk

Why Farmers®

Farmers® is dedicated to being the right choice for Auto insurance, Home (homeowners and renters), Life insurance¹, Business insurance, Umbrellas, Boat and Recreational vehicle i…



Brenda Urrutia

(877) 251-0449

Brenda Urrutia is an Agency Producer who has worked with Larry Pace for 15 years and has additional years of experience in the insurance industry.  Benda currently carries a P&C license, is bilingual and holds a Bachelor’s Degree in Criminal Justice from the University of Phoenix,  Brenda’s goal is to build the Pace Agency and to provide Superior Customer Service to all current and potentially new Clients.  Brenda currently resides in Riverside CA, her hobbies include being outdoors, hiking, spending time with family and friends.

Patsy Martinez

(877) 251-0449

Patsy Martinez is an Agency Producer who hold a P&C License.  New to the Pace Team, Patsy has known and worked with Larry Pace for over 12 years with her work of over 20 years in the Real Estate and Mortgage Industry. Patsy has been through all aspects of the Real Estate/Mortgage Industry holding positions of Director of Operations, Manager, Underwriter, Senior Processor, Loan Officer and Escrow Officer for several large & small Companies. Patsy currently holds her Real Estate License.  Patsy resides in Rowland Heights CA, she enjoys church, museums, restoring old photos, spending time with family and communicating with her family/friend all across the nation.
  • Larry Pace - <pre>Could your business survive this?</pre>
    Could your business survive this?
  • Larry Pace - <pre>We can assist you with Motorcycle insurance</pre>
    We can assist you with Motorcycle insurance
  • Larry Pace - Have you thanked a teacher today? Go to
    Have you thanked a teacher today? Go to


Pet Owner?

Pet Owner?

Farmers customers can protect their furry family member and save 5% with pet insurance from Pets Best.

Home Insurance

Home Insurance

Your home is probably one of your biggest financial investments. Before you find yourself in an emergency, let us help you find any gaps in your insurance coverage.

Farmers Identity Shield<SUP>SM</SUP>

Farmers Identity ShieldSM

With identity theft becoming more common and costly, having Farmers Identity Shield may give you some peace of mind for only pennies a day.

Auto Insurance

Auto Insurance

Farmers® has dozens of discounts that could save you hundreds of dollars on your Car Insurance.

Farmers<sup>®</sup> Racing

Farmers® Racing

Farmers® Insurance showcases Kasey Kahne, the No. 5 team’s Plan to Perform and how Farmers can help consumers to their own “Victory Lane” when it comes to their insurance needs.

Life Insurance<sup>1</sup>

Life Insurance1

Our goal is to help you choose a Life insurance1 policy that fits your needs, while staying within your budget.


About Me

About Larry Pace

Larry Pace has always been a leader and a very competitive person with the drive to always win, whether it was delivering papers and winning contests as a 13 year old or running a mul…

why My Agency


If you’re interested in a fun career in a fast-paced work environment, please feel free to contact our agency!

Insurance Products

  • Auto

    America's finest Agents, quote and buy online, great discounts and best in class claims service.

  • Home

    Get a quote online and work with a Farmers Agent to find the right coverage for your property and unique needs.

  • Life1

    Tough questions. Simple answers. Farmers® makes it simple to understand Life insurance.

  • Business

    Farmers® offers flexible Business Insurance that reflects the unique characteristics of your business.

  • Motorcycle

    It's about the open road, leather and chrome, bugs in your teeth. When you're out riding, the last thing you want to worry about is whether you have the right insurance policy.

  • Recreational

    Farmers© is an industry leader in Specialty insurance products. We've spent the last 60 years getting to know the outdoor enthusiast.

  • Financial*

    If you're looking to safeguard a sound future, there's no better place to start than Farmers© comprehensive and customizable options.

  • Renters

    Get a quote online and work with a Farmers Agent to find the right coverage for your property and unique needs.

  • Umbrella

    Life is unpredictable. You never know what might happen. If the unexpected happens, Farmers© can help ensure you have the coverage you want to protect your family's assets.

Community Involvement

Community Partners

To better serve our local communities, Farmers works hard to partner with nearby organizations to meet the needs of our neighbors. You will find that many Farmers agents are actively involved with city councils and chambers of commerces. Read More

Giving back to the community

Farmers is committed to being the best at meeting the needs of the communities we serve. The charities and organizations that we support help promote safety, expand educational opportunities, and encourage civic participation in activities and programs that make our communities better places to live. Read More

Farmers® Community

Giving back to the community is part of the Farmers® brand. It’s the foundation on which our trust and respect securely rests. Farmers supports numerous national, regional, and local programs in the communities that we're a part of. By helping these organizations, we help our community. That's why we volunteer our time, talents, and resources and that's how Farmers continues the legacy that its founders envisioned.... Read More

Frequently Asked Questions

  • AUTO
    • What if I let someone else drive my vehicle and they get into an accident?
    • What do I do if I am in a car accident?
    • What do I do if my car breaks down?
    • Will my policy be canceled if I get into an accident?
    • Am I insured if I am driving someone else's vehicle?
    • Do I have insurance if I am renting a vehicle?
    • Will my premiums go up a lot if I get into an accident or get a speeding ticket?
  • Homeowners & renters
    • What if my home is burglarized?
    • If I add safety features to my home can I get discount2 on my insurance?
    • What happens if I have a fire in my home or my home is completely destroyed in a fire?
    • What if someone has an accident on my property or my pet bites someone?
    • What if my home is damaged in a storm?
    • What do I do if a flood has destroyed my home?
    • What if my home is wrecked in an earthquake?
    • What if I become a victim of identity theft?
    • What if a pipe bursts and water flows all over the place?
  • Life1
    • What happens to all of my assets if I die?
    • What if I lose my job?
  • Business
    • Do I need to cover my building if I rent?
    • Which policy is best for my business?
  • Motorcycle
  • Recreational Vehicles
    • Are modifications that I make to my vehicles covered?
    • What types of coverage do I need?
  • Specialty Products
    • What if my RV breaks down, do I have towing coverage?
    • What type of coverage do I need for a travel trailer?
  • Financial*
    • Which investments will give me the most money for retirement*?

Contact Me

Larry Pace Farmers Insurance profile image

Larry Pace LUTCF

Farmers Insurance

(877) 251-0449

10006 Rush St
S El Monte, CA 91733

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